Sanna Axbom

Partnerships Manager – RealTechX Growth Program

Sanna is a partnership and community strategist who is passionate about people, entrepreneurship, innovation, and sustainability. As Partnership Manager for the RealTechX Growth Program, Sanna focuses on growing and nurturing the RealTech community, building connections and networks to maximise the value of the program.

Prior to her work with the Taronga Group, Sanna had a background in start-ups in the FMCG, retail, and services industries including Pana Chocolate, an organic sustainable consumer goods brand where she managed sales teams and a portfolio of national key accounts. She built strong relationships with key stakeholders in various sectors, such as lifestyle, grocery, hotel, tourism and ecommerce to ensure continuous growth for the organic industry. Prior to this, Sanna worked for Collinson group, leaders in customer loyalty and benefits, building a customer loyalty platform for one of Australia’s leading fitness and lifestyle brands, Lorna Jane. She brings experience in sales, leadership and business strategy, coupled with an innovative and consumer-centric approach to the RealTechX Growth Program, Taronga Group and it’s partners.

Sanna also has a genuine interest in sustainability and has sat on a number of not-for-profit and charity committees around the globe. In 2005, she helped set up a charity offering microfinance loans to support women in Africa’s largest slum areas, Kibera. She was also involved in the United Nation’s water, sanitation and hygiene program, doing research to improve the water quality in affected slum areas.  

Sanna holds a Bachelor of Economics (Business and Service Management) from the University of Lund, Sweden.

Sanna speaks English and Swedish. 

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